Metaverse influencers are digital gurus who specialize in everything metaverse-related, from simulated realities to virtual environments. They are the ones who are taking the world by storm and have the power to influence the masses. Some metaverse influencers are actually virtual themselves, making it a unique and exciting space for influencer marketing.
The metaverse is a massive opportunity for the creator economy, opening more avenues to monetize content. As the momentum picks up, brands need to start looking at gamers, streamers, and virtual brand avatars as influencers they can collaborate with in the metaverse to help their products and services reach new audiences or markets.
From an investment perspective, Metaverse brings an array of new opportunities in the digital real estate market, increasing the value of existing tech companies who navigate well in the environment (Facebook, Tencent, Microsoft, etc.). But also non-tech companies who can monetize on sales and marketing opportunities (Coca-Cola, influencer marketing agencies, etc.).
As the metaverse continues to grow, it is essential to keep an eye on the top metaverse influencers to stay ahead of the game. This article will guide readers through the top metaverse influencers to follow in 2023 and beyond.
Top 15 Metaverse Influencers
The metaverse is a rapidly growing space, and influencers are playing a significant role in shaping its development. Here are the top 15 metaverse influencers to follow:
- Rozy Oh: Rozy Oh is a popular virtual influencer with a significant following on social media. She has worked with numerous brands and is known for her fashion and lifestyle content.
- Lil Miquela: Lil Miquela is a virtual influencer with a massive following on social media. She has worked with brands such as Prada, Calvin Klein, and Samsung and is known for her fashion and music content.
- Lewis Hiro Newman: Lewis Hiro Newman is a virtual influencer and musician with a significant following on social media. He has worked with brands such as Nike and is known for his music and fashion content.
- Shudu: Shudu is a virtual influencer with a significant following on social media. She has worked with brands such as Balmain and is known for her fashion content.
- Lucy: Lucy is a virtual influencer with a significant following on social media. She has worked with brands such as Calvin Klein and is known for her fashion content.
- Daisy: Daisy is a virtual influencer with a significant following on social media. She has worked with brands such as Gucci and is known for her fashion content.
- Kyra: Kyra is a virtual influencer with a significant following on social media. She has worked with brands such as Adidas and is known for her fashion content.
- Diego Borgo: Diego Borgo is a virtual influencer with a significant following on social media. He has worked with brands such as Louis Vuitton and is known for his fashion content.
- Benoit Pagotto: Benoit Pagotto is a virtual influencer with a significant following on social media. He has worked with brands such as Dior and is known for his fashion content.
- Mike Cussel: Mike Cussel is a virtual influencer with a significant following on social media. He has worked with brands such as Nike and is known for his fashion and lifestyle content.
- Ben Armstrong: Ben Armstrong is a virtual influencer and cryptocurrency expert with a significant following on social media. He is known for his insights into the world of cryptocurrency.
- Shearsy: Shearsy is a virtual influencer with a significant following on social media. She has worked with brands such as H&M and is known for her fashion content.
- Kizuna A.I.: Kizuna A.I. is a virtual influencer with a significant following on social media. She has worked with brands such as Toyota and is known for her anime-style content.
- Logan Theobald: Logan Theobald is a virtual influencer with a significant following on social media. He has worked with brands such as Adidas and is known for his fashion content.
- Maya: Maya is a virtual influencer with a significant following on social media. She has worked with brands such as Chanel and is known for her fashion content.
These influencers are leading the way in the metaverse and are worth following for anyone interested in this emerging space.
How to Become a Metaverse Influencer
Becoming a metaverse influencer requires a combination of skills, dedication, and hard work. Here are some steps to take to become a metaverse influencer:
- Choose your niche: Identify the area in which you want to establish yourself as an influencer. This could be gaming, virtual reality, social media, or any other area that interests you.
- Create engaging content: Develop content that is unique, informative, and entertaining. This could include videos, blog posts, livestreams, or any other type of content that resonates with your audience.
- Build your audience: Promote your content on social media, forums, and other online platforms to attract followers. Engage with your audience by responding to comments and questions.
- Collaborate with other influencers: Collaborate with other influencers in your niche to expand your reach and attract new followers.
- Monetize your content: Explore different ways to monetize your content, such as sponsorships, affiliate marketing, or selling merchandise.
By following these steps, you can establish yourself as a metaverse influencer and build a dedicated following of fans who value your expertise and insights.
How much money do metaverse influencers make?
Metaverse influencers are individuals who have gained a significant following in the virtual world and are capable of influencing their followers’ purchasing decisions. The amount of money metaverse influencers make varies widely, with some earning a few hundred dollars per month and others earning millions of dollars per year.
According to a report by GlobalData, the top 10 metaverse influencers on Twitter now X in 2021 had an average income of $1.9 million. The report also revealed that the top 5 earners were:
- Lil Nas X – $6.5 million
- KSI – $5.2 million
- PewDiePie – $4 million
- Ninja – $3.5 million
- MrBeast – $3.2 million
It’s important to note that these figures are estimates and may not be entirely accurate. Not all metaverse influencers earn millions of dollars per year. Some earn significantly less, with the bottom earners making as little as a few hundred dollars per month.
In general, the amount of money a metaverse influencer makes depends on several factors, including the size of their following, the engagement of their followers, and the brands they work with. Some influencers make money through sponsored posts, while others earn money through merchandise sales or subscriptions.
Metaverse Influence on Industries
The metaverse is rapidly transforming various industries, and influencers are playing a crucial role in driving this change. Here are some of the industries that are being impacted by the metaverse:
Fashion and Luxury Brands
The metaverse is revolutionizing the way people shop for fashion and luxury goods. In the metaverse, fashion brands can create virtual stores and host events to showcase their products to a global audience. Influencers can also help these brands reach a wider audience and promote their products through virtual fashion shows and other events.
Entertainment and Gaming
The entertainment and gaming industries are already well-established in the metaverse. Influencers are playing a significant role in promoting these industries and driving user engagement.
Gaming companies can leverage influencers to showcase their games and attract new players. In the entertainment industry, influencers can help promote movies, TV shows, and other events.
Education and Corporate
The metaverse is also transforming the education and corporate sectors. In the metaverse, educational institutions can create virtual classrooms and host events to engage with students from all over the world. Influencers can also help promote educational programs and courses.
In the corporate world, the metaverse can be used for virtual meetings, conferences, and events. Influencers can help promote these events and attract a wider audience.
The metaverse is transforming various industries, and influencers are playing a crucial role in driving this change. As the metaverse continues to evolve, it will be interesting to see how it impacts other industries such as real estate, consumer goods, automotive, insurance, and online worlds.
Marketing Strategies for the Metaverse
As the metaverse continues to grow, brands are exploring new ways to reach their target audience and increase sales. Here are some effective marketing strategies for the metaverse.
Engaging with Virtual Influencers
Virtual influencers are computer-generated characters that have become increasingly popular in the metaverse. Brands can partner with virtual influencers to promote their products and services to a wider audience.
These influencers can create content that is both entertaining and informative, helping brands to reach their target audience in a more engaging way. Virtual influencers can also provide a sense of authenticity to a brand, as they are seen as independent entities that are not controlled by the brand.
Branding in Digital Spaces
Luxury brands can use the metaverse as a platform to showcase their products in a unique and innovative way. By creating a virtual store, brands can provide an immersive shopping experience for their customers.
They can also host events in the metaverse, such as virtual fashion shows or product launches, to increase their reach and engagement. By creating a strong brand presence in the metaverse, brands can establish themselves as leaders in the creator economy.
Event Hosting and Sponsorship
Hosting events in the metaverse can provide brands with a unique opportunity to engage with their target audience. Brands can sponsor virtual events, such as concerts or gaming tournaments, to increase their reach and engagement.
They can also host their own events, such as product launches or brand activations, to provide an immersive and interactive experience for their customers. By leveraging the metaverse for event hosting and sponsorship, brands can increase their reach and engagement while providing a unique and memorable experience for their customers.
The metaverse provides brands with a new and innovative platform to reach their target audience and increase sales. By engaging with virtual influencers, establishing a strong brand presence in digital spaces, and hosting events in the metaverse, brands can create a unique and engaging experience for their customers while establishing themselves as leaders in the creator economy.
Frequently Asked Questions
Who are the leading figures in virtual influencer marketing?
There are several leading figures in virtual influencer marketing, including Lil Miquela, Noonoouri, and Shudu. Lil Miquela is one of the most popular virtual influencers, with over three million followers on Instagram.
Noonoouri is a digital model who has worked with several high-profile brands, including Dior and Versace. Shudu is another popular virtual influencer who has been featured in campaigns for Fenty Beauty and Balmain.
How do AI influencers impact engagement on platforms like Instagram?
AI influencers can impact engagement on platforms like Instagram by providing a unique and novel experience for followers.
AI influencers are not bound by the same limitations as human influencers, which allows them to create content that is more imaginative and creative. This can help to increase engagement and attract a larger audience.
What roles do virtual influencers play in the fashion industry within the metaverse?
Virtual influencers play a significant role in the fashion industry within the metaverse. They can help to promote new products and collections, as well as provide a platform for designers to showcase their work. Virtual influencers can also help to create buzz around fashion events and generate interest in new trends.
Can you list some prominent agencies that represent virtual influencers?
Some prominent agencies that represent virtual influencers include The Diigitals, Virtual Influencer Agency, and Brud. These agencies specialize in representing virtual influencers and can help brands to connect with the right influencer for their campaign.
How are virtual reality influencers changing the landscape of online social media?
Virtual reality influencers are changing the landscape of online social media by providing a new and unique experience for followers.
They can create content that is more immersive and interactive, which can help to increase engagement and attract a larger audience. Virtual reality influencers can also help to blur the lines between reality and virtual reality, creating a new and exciting space for brands to explore.
What is the significance of the first-ever influencer in the metaverse?
The first-ever influencer in the metaverse represents a significant milestone in the evolution of influencer marketing.
It shows that brands are beginning to recognize the potential of virtual influencers and are willing to invest in this new and exciting space. The first-ever influencer in the metaverse also sets the stage for future influencers to follow, helping to establish the metaverse as a legitimate space for influencer marketing.
Who is the first metaverse influencer of the world?
Lil Miquela is widely considered to be the first metaverse influencer in the world. She was created by the Los Angeles-based startup Brud and has since become one of the most popular virtual influencers on social media.
Are meta influencers real?
Meta influencers are not real in the traditional sense. They are virtual influencers that are designed to represent the concept of an influencer rather than a specific individual. Meta influencers are often used to promote brands or products that are related to influencer marketing.
Who are the creators of metaverse?
There are several creators of the metaverse, including Facebook, Roblox, and Decentraland. These companies are at the forefront of developing the technology and infrastructure needed to create a fully immersive metaverse.
Who are the fashion influencers in the metaverse?
Some of the most popular fashion influencers in the metaverse include Lil Miquela, Noonoouri, and Shudu. These virtual influencers have worked with several high-profile fashion brands and are known for their unique and creative content.
