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| 09:00 - 09:15 | Opening Ceremony | ||
| 09:15 - 10:10 | Creating your business case for a virtual platform
Fiona Gallagher Sun Microsystems | ||
| 10:10 - 11:10 | Baden-Württemberg in Second Life Veit Strasser MFG Baden-Württemberg mbH | Looking across the metaverse. A review of existing virtual worlds and an analysis of key growth areas. Nic Mitham K Zero Ltd. | |
| 11:10 - 11:40 | Break | ||
| 11:40 - 12:40 | Critical success factors for Business strategies in Virtual Worlds Markus Bokowsky Bokowsky + Laymann GmbH | Konvergence of Entertainment, Telecommunication and Social Networking – the 3D Plattform sMeet. Sebastian Funke sMeet Communications GmbH | |
| 12:40 - 13:40 | Lunch Break | ||
| 13:40 - 14:35 | Panel discussion: The development of rules and standards in Virtual Worlds Markus Laymann, Bokowsky + Laymann GmbH Jean Miller, Linden Lab Christian Scholz, COM.lounge Dr. Andreas Lober, SchulteRiesenkampff | ||
| 14:35 - 15:35 | Usability in virtual worlds Markus Breuer The Otherland Group | Case Study Starfruit: Connecting real products and people with the virtual world. Julie Stewart Starfruit.ch / Swisscom | |
| 15:35 - 16:00 | Break | ||
| 16:00 - 17:00 | 2nd Law - Legal aspects of using virtual worlds. Markus Laymann Bokowsky + Laymann GmbH | The Bavarian State Library in Second Life – Opportunities for Information Ser-vices in virtual worlds Dr. Klaus Ceynowa Bayerische Staatsbibliothek | |
| 17:00 - 17:30 | Break | ||
| 17:30 - 18:30 | Round Table: Education in Virtual Worlds Markus Bokowsky, Bokowsky + Laymann GmbH Matthias Rückel, time4you GmbH Jean Miller, Linden Lab Dr. Torsten Reiners, Universität Hamburg Dr. Klaus Ceynowa, Bayerische Staatsbibliothek | ||
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| 09:30 - 10:25 | Business Applications of Virtual Worlds Claus Nehmzow Method Inc. | Virtual Worlds - Software Devolopment as usual? Benno Stäbler IBM Deutschland Entwicklung GmbH | |
| 10:25 - 11:00 | Break | ||
| 11:00 - 12:00 | Learning and Understanding the Business around Virtual Worlds Jean Miller Linden Lab | „Hacking Second Life“ Michael Thumann ERNW GmbH | |
| 12:00 - 12:55 | What's next: new virtual worlds plattform shootout Sascha Wriedt Universität Hamburg | How to interconnect Virtual Worlds Christian Scholz COM.lounge | |
| 12:55 - 14:00 | Lunch Break | ||
| 14:00 - 15:00 | The future of media in virtual worlds Markus Bokowsky, Bokowsky + Laymann GmbH Christian Maier, Life 4-U TV Peter Vignold, Runway Verlag GmbH Sebastian Meyen, Software & Support Verlag | ||
| 15:00 - 15:20 | Break | ||
| 15:20 - 16:20 | Machinima: From Concept to Delivery Eric Call Eric Call Media | ||
| 16:20 - 16:40 | Break | ||
| 16:40 - 17:40 | Furniture Design in Second Life Tor Karstensen MAXIMUM MINIMUM Corp. | ||