Logo: Software & Support Verlag
deutschenglish
Convention center Karlsruhe
Metaverse 07

Talk

Looking across the metaverse. A review of existing virtual worlds and an analysis of key growth areas.

Nic Mitham | Founder

K Zero Ltd.

Description

Although Second Life attracts the majority of interest from both the media and real world brands, as Nic Mitham's presentation will illustrate, there's a wide array of other virtual worlds in existence with even more in development. The K Zero 'Looking across the Metaverse' presentation breaks-out virtual worlds by age, type and population size as well as identifies the key growth areas by age and interest segment.

Speaker

Name
Nic Mitham
Title
Founder
Company
K Zero Ltd.
Avatar name
Nic Whizenhunt

Introduction


Founded in 2006 by Nic Mitham, K Zero is a leading virtual worlds consultancy based in the UK. Nic is an experienced client and agency side strategic marketer with 7 years experience in the telecoms/internet sector and 5 years integrated advertising agency exposure. K Zero clients include Nokia, L'Oreal Paris and PSOE. K Zero has pioneered the fields of strategic marketing and brand management in virtual worlds.