Name
Jean Miller
Talk
Learning and Understanding the Business around Virtual Worlds
Jean Miller | Head of German Market Development
Linden Lab
Description
We will discuss the scalability and constraints of existing systems, which have great potential, as well as issues with flagging corporate budgets and a general uncertainty about how to effectively use word-of-mouth marketing (sometimes referred to as crowdsourcing or the amplification of messages by your most passionate consumers.) Linden Lab offers a trendsetting and innovative technology to companies who want to enter Second Life (the GRID technology, voice chat, 24/7 support etc.). What has Linden Lab learned from the last two years? What do companies need to make their engagement in SL a success? Hear examples of success stories, and what we are learning about which marketing actions have proved to be successful/unsuccessful.
Speaker
Title
Head of German Market Development
Head of German Market Development
Company
Linden Lab
Linden Lab
Avatar name
Jean Linden
Jean Linden
Introduction
Jean Miller leads German Market Development at Linden Lab, the creator of the Second Life virtual world. Her work has included a strategic focus on internationalization and localization development (now supported in German, Japanese and Korea, and in beta in Chinese, Spanish, Portuguese, and French), consulted in the international support structure, developed the Global Provider program to further provide support for international organizations interested in supporting their communities, and instigated the first international internal training program with the Singaporean government. She is currently focused on the German market, one of the second largest communities within Second Life, next to the United States. She provides support for internal development that can further benefit German educators, businesses and organizations. She is the conduit between the German community and Linden Lab as well promoting greater outreach within Germany. Before Jean became a Linden, she directed the Reinventing Public Diplomacy Through Games competition at the Annenberg School for Communications at the University of Southern California. Prior to her work at the Annenberg School and Linden Lab, Miller was an international operations specialist for LucasArts Entertainment and worked in capital markets for Charles Schwab & Co.Inc. Her educational background includes bachelor degree work at Georgetown University's School of Foreign Service and master degree work at the London School of Economics and the Annenberg School for Communication at USC.