Creating your business case for a virtual platform

This session will show you what you must consider when developing your business case, so that you cover every concern that your management might have.

Fiona May | Fiona Gallagher | Project Manager

Sun Microsystems

Date:
27.05.2008

Time:
09:15 - 10:10

Type:
Case Study

Language:

Baden-Württemberg in Second Life

As the first German state Baden-Wuerttemberg realized the importance of Second Life for location marketing.

Justus Beerbaum | Veit Strasser |

MFG Baden-Württemberg mbH

Date:
27.05.2008

Time:
10:10 - 11:10

Type:
Session

Language:

Looking across the metaverse. A review of existing virtual worlds and an analysis of key growth areas.

The K Zero presentation breaks-out virtual worlds by age, type and population size as well as identifies the key growth areas by age and interest segment.

Nic Whizenhunt | Nic Mitham | Founder

K Zero Ltd.

Date:
27.05.2008

Time:
10:10 - 11:10

Type:
Session

Language:

Konvergence of Entertainment, Telecommunication and Social Networking – the 3D Plattform sMeet.

| Sebastian Funke | Head of Marketing/PR & Co-Founder

sMeet Communications GmbH

Date:
27.05.2008

Time:
11:40 - 12:40

Type:
Session

Language:

Critical success factors for Business strategies in Virtual Worlds

Which success factors are relavant for the success or the failure of a commitment in VWs. Markus Bokowsky, Managing Director of Bokowsky + Laymann will show it to you.

Marissa Bergbahn | Markus Bokowsky | Managing Director

Bokowsky + Laymann GmbH

Date:
27.05.2008

Time:
11:40 - 12:40

Type:
Case Study

Language:

Panel discussion: The development of rules and standards in Virtual Worlds

Can we continue to hold on to the utopian belief in the existance of a self-regulating society model in a parallel world? How could operative control processes work in a virtual world? Do virtual worlds need democratic structures in addition to executive forces

Flaubert Lamont | Markus Laymann | Attorney

Bokowsky + Laymann GmbH

Jean Linden | Jean Miller | Head of German Market Development

Linden Lab

Tao Takashi | Christian Scholz | Managing Director

COM.lounge

| Dr. Andreas Lober | Lawyer

SchulteRiesenkampff

Date:
27.05.2008

Time:
13:40 - 14:35

Type:
Round Table

Language:

Case Study Starfruit: Connecting real products and people with the virtual world.

Sue Mannonen | Julie Stewart | Co-Founder, Senior Research Engineer

Starfruit.ch / Swisscom

Pixel Lindman | Roger Jegerlehner | Co-Founder

Starfruit.ch / Swisscom

Date:
27.05.2008

Time:
14:35 - 15:35

Type:
Case Study

Language:

Usability in virtual worlds

This presentation will show you how a few well-established usabilityprinciples can be translated into virtual worlds like Second Life in a straight forward way. Most of these translations can easily be applied to nearly any virtual world with a true 3D setting.

Pham Neutra | Markus Breuer | General Manager

The Otherland Group

Date:
27.05.2008

Time:
14:35 - 15:35

Type:
Case Study

Language:

The Bavarian State Library in Second Life – Opportunities for Information Ser-vices in virtual worlds

More and more cultural and educational institutions are discovering the potentials of virtual worlds. Dr. Klaus Ceynowa, Deputy General Director of the Bavarian State Library, will use the example of information services to trace the sources of this interest.

Leroy Loening | Dr. Klaus Ceynowa | Deputy Director General:

Bayerische Staatsbibliothek

Date:
27.05.2008

Time:
16:00 - 17:00

Type:
Session

Language:

2nd Law - Legal aspects of using virtual worlds.

Those who think, that SL is outside legal jurisdiction, will for sure know better soon. Lawyer Markus Laymann will discuss all relevant legal matters connected with the commercial use of virtual worlds.

Flaubert Lamont | Markus Laymann | Attorney

Bokowsky + Laymann GmbH

Date:
27.05.2008

Time:
16:00 - 17:00

Type:
Session

Language:

Round Table: Education in Virtual Worlds

Virtual worlds are becoming increasingly popular in the area of education. Four renowned experts will be discussing the current state of affairs and the future.

Marissa Bergbahn | Markus Bokowsky | Managing Director

Bokowsky + Laymann GmbH

Dia Diqui | Matthias Rückel |

time4you GmbH

Jean Linden | Jean Miller | Head of German Market Development

Linden Lab

Tyke McMillan | Dr. Torsten Reiners | Coordinator Second Life

Universität Hamburg

Leroy Loening | Dr. Klaus Ceynowa | Deputy Director General:

Bayerische Staatsbibliothek

Date:
27.05.2008

Time:
17:30 - 18:30

Type:
Round Table

Language:

Business Applications of Virtual Worlds

what are the real business applications - not only the hype - of virtual worlds?

German Guru | Claus Nehmzow | General Manager International

Method Inc.

Date:
28.05.2008

Time:
09:30 - 10:25

Type:
Case Study

Language:

Virtual Worlds - Software Devolopment as usual?

My Avatar needs virtual development in Second Life, e.g. "Environmental Version Control". Eclipse with ByronStar SL as a starting point for comprehensible development in virtual worlds. The vision: Uplink instead of Cut & Paste

ByronStar Comet | Benno Stäbler |

IBM Deutschland Entwicklung GmbH

Date:
28.05.2008

Time:
09:30 - 10:25

Type:
Session

Language:

Learning and Understanding the Business around Virtual Worlds

What are the threats and opportunities that the future will hold for the business landscape withinecosystem of Virtual Worlds? What are some of the challenges that our Solution Providers or virtual world content providers or businesses choosing to enter (or leave) Virtual Worlds will face?

Jean Linden | Jean Miller | Head of German Market Development

Linden Lab

Date:
28.05.2008

Time:
11:00 - 12:00

Type:
Session

Language:

„Hacking Second Life“

Betrachten Sie die virtuelle Welt von Second mit den Augen eines Hackers und lernen Sie die Risiken kennen.

Peap Papp | Michael Thumann | Security Researcher and Consultant

ERNW GmbH

Date:
28.05.2008

Time:
11:00 - 12:00

Type:
Session

Language:

How to interconnect Virtual Worlds

What is the future of Virtual Worlds? How can they be connected to each other and what does it mean for your business?

Tao Takashi | Christian Scholz | Managing Director

COM.lounge

Date:
28.05.2008

Time:
12:00 - 12:55

Type:
Session

Language:

What's next: new virtual worlds plattform shootout

A large number of virtual worlds are currently still in the beta stadium and will enter the scene in 2008. Which ones are interesting and which will bring this genre forwards ?

Phillip Jonesford | Sascha Wriedt |

Universität Hamburg

Tyke McMillan | Dr. Torsten Reiners | Coordinator Second Life

Universität Hamburg

Date:
28.05.2008

Time:
12:00 - 12:55

Type:
Session

Language:

The future of media in virtual worlds

This roundtabe talk presents the representatives from the most important ingame media and their colleagues from real life. They will discuss what relevance the media in Virtual Worlds has today and how they will develop in the future.

Marissa Bergbahn | Markus Bokowsky | Managing Director

Bokowsky + Laymann GmbH

Walt Stevenson | Christian Maier |

Life 4-U TV

Hausmeister Kowalski | Peter Vignold | Editor in Chief SLM - Das Second Life Magazin

Runway Verlag GmbH

| Sebastian Meyen | Verlagsleiter Content

Software & Support Verlag

Date:
28.05.2008

Time:
14:00 - 15:00

Type:
Round Table

Language:

Machinima: From Concept to Delivery

This session will provide a strong foundation for pursuing your own machinima projects in Second Life, whether for business, education, or entertainment.

MediaMan Malone | Eric Call | Machinima Guru

Eric Call Media

Date:
28.05.2008

Time:
15:20 - 16:20

Type:
Session

Language:

Furniture Design in Second Life

Chairs, tables, beds, couches - this sessions will show how to build the perfect furniture for the Avatar.

Maximilian Milosz | Tor Karstensen | CEO and owner

MAXIMUM MINIMUM Corp.

Date:
28.05.2008

Time:
16:40 - 17:40

Type:
Session

Language: