Datum:
19.11.2007
Talk
Dell in SL: One year later.
Pyrrha Dell
Laura P. Thomas | Corporate Editor
Dell Global eCommerce
Uhrzeit:
15:00 - 15:45
15:00 - 15:45
Vortragstyp:
Case Study
Case Study
Sprache:
Description
Was the project succesful from the company´s point of view? What were the lessons learned? What mistakes should have been avoided? Laura P. Thomas will answer all these questions.
Speaker
Name
Laura P. Thomas
Laura P. Thomas
Title
Corporate Editor
Corporate Editor
Company
Dell Global eCommerce
Dell Global eCommerce
Avatar name
Pyrrha Dell
Pyrrha Dell
Internet links:
Dell Webshop
Dell Webshop
SecondLife links:
Dell Island
Dell Island
Introduction
Laura P. Thomas, aka Pyrrha Dell has worked in and around the Dell family for seven years, primarily in the areas of corporate communications, employee communications, public relations, community affairs, branding and online communication. She presently works within the Global eCommerce group and responsible for the home page of Dell.com, as well as all corporate content on the web site. She also assisted with the creation and ongoing management of the Direct2Dell blog, and oversees web feeds and podcasts on Dell.com. In her spare time she led Dell into the metaverse with the creation of Dell Island in Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her News/Editorial Journalism degree from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide. She has been a resident of Second Life since June 2006.