Speaker

Introduction
Markus Bokowsky is managing director of Bokowsky + Laymann GmbH. For more than 10 years Markus is occupied with the capabilities of online media in marketing communication. Since 2006 Bokowsky + Laymann are offering services for Second Life as one of the first companies in the German speaking world. Since that time Bokowsky + Laymann has established itself as one of the leading providers in this area.
Critical success factors for Business strategies in Virtual Worlds
Which success factors are relavant for the success or the failure of a commitment in VWs. Markus Bokowsky, Managing Director of Bokowsky + Laymann will show it to you.
Markus Bokowsky | Managing Director
Bokowsky + Laymann GmbH
27.05.2008
11:40 - 12:40
Case Study

The future of media in virtual worlds
This roundtabe talk presents the representatives from the most important ingame media and their colleagues from real life. They will discuss what relevance the media in Virtual Worlds has today and how they will develop in the future.
Markus Bokowsky | Managing Director
Bokowsky + Laymann GmbH
Life 4-U TV
Peter Vignold | Editor in Chief SLM - Das Second Life Magazin
Runway Verlag GmbH
Sebastian Meyen | Verlagsleiter Content
Software & Support Verlag
28.05.2008
14:00 - 15:00
Round Table

Round Table: Education in Virtual Worlds
Virtual worlds are becoming increasingly popular in the area of education. Four renowned experts will be discussing the current state of affairs and the future.
Markus Bokowsky | Managing Director
Bokowsky + Laymann GmbH
time4you GmbH
Jean Miller | Head of German Market Development
Linden Lab
Dr. Torsten Reiners | Coordinator Second Life
Universität Hamburg
Dr. Klaus Ceynowa | Deputy Director General:
Bayerische Staatsbibliothek
27.05.2008
17:30 - 18:30
Round Table
















