Peter Vignold is editor-in-chief of SLM – Das Second Life Magazin, the monthly print periodical für Second Life Users. Since the beginning of the Nineties he worked for several media and culture related publications, as a freelancer and columnist as well as an editor. As musician, freelance web designer and media/video producer he gained valuable insight into the creative aspects of the media world as well. In summer 2007 he started preparing the launch of SLM – Das Second Life Magazin which premiered in November 2007 and as the first monthly print periodical deals with the different facets of the complex life within the virtual world of Second Life and quickly became an integral part of the German SL Community.