Julie Stewart graduated with a Masters in Computing & Systems Design from the University of Manchester. She is a British national having spent the last 12 years working in the IT industry in fields of Banking, Pharmaceuticals and Telecommunications in Sweden, UK, Switzerland and the USA. She recently founded Starfruit.biz enabling e-commerce in 3D worlds. Previously Julie was Head of Speech Services looking to enable voice in IT applications, she has specialized in leading projects in customer care and interested in ensuring that user interaction is key in new development. She was also in charge of the international coordination of research with Vodafone.