Fiona Gallagher has worked for Sun for over 10 years in various roles, she currently works in Sun's global brand and advertising group, spending most of her time traveling between the US and the UK. Fiona specializes in non traditional marketing and her various projects have led to a number of awards including M&M Awards 2004 Best Corporate Campaign, Computing award 2005 for Best Ad Campaign, B2B Awards 2005 Best Integrated Marketing Campaign. She was the Sun Business Manager on the recent U2 tour, which saw Sun providing the technology to enable Bono to enlist the support of his fans to support the various Make Poverty History Campaigns. It was during the last leg of the tour that Fiona got hooked on SL and she started to look at the possibilities for Sun within the SL virtual environment,